When I started online web 2.0 didn't exist. Social Media didn't exist. I started out knowing from day 1 that if you are going to make any money online you needed a steady stream of traffic and the only way to get that traffic is with Google.

I have never changed my position on this. Google is still and always has been the best source of traffic online. Social media showed up and everyone jumped on it because it is easy to get traffic using social means. The problem is that social traffic is sporadic, requires hours and hours of work to maintain and in the end it doesn't convert well into money. You have all heard this from me before but in spite of this almost everyone of you still chases it and this is your downfall.

I had several emails informing me of yet another list of "Top 100 Make Money Online Blogs" that doesn't have me included on the list. My readers like to rib me about such things and I must have a hundred emails asking why I am not on the former 45n5 list. The fact is that these lists are part of the problem - many of you are trying to get on these lists and that's because at the heart of the matter you are a blogger looking for recognition from other bloggers. You want to be the next Problogger and spend all your time trying to get attention from other bloggers thinking this is the road to making money. Well yes it is a road but you have no idea about just how much traffic you need from the social arena before any serious advertising offers show up.

Do you realize that most large advertisers won't even look at you if you aren't pulling in at least 250,000 unique visitors a month? Do you have any idea of how much traffic that is? That's 8300 visitors a day - every day. That's 350 visitors every hour or almost 6 visitors a minute - every minute of every hour of every day.

You think that stumbleupon or digg or making a top 100 list or commenting on blogs is going to get 6 visitors a minute to your site month in and month out? And now the harsh part (and I don't mean to insult) you think that your site is so unique and interesting that 250 thousand people will keep coming back to read it. Okay - so you realize that maybe you aren't the most talented and interesting writer so you resort to gimmicks like starting a Top 100 list in hopes that people will spread the word and maybe even use your Badge and send you links. Or you will run a contest. Or you will give away a free ebook to pad your RSS numbers. Or you will come up with any number of tricks or treats to get people to your site. And then they are gone...

Perhaps the hardest thing to realize is that you aren't talented enough to capture 250k of readers based on your writing alone. Let's face it - if you are an exceptional writer word will get out and you will eventually have thousands of followers without you having to chase them down. Think about that. If you need contests and lists to keep people coming back then maybe you aren't producing value that will do it naturally.